Jesse J. Anderson


5 Reasons to Build in Public

It can be scary to build in public.

You are afraid your ideas will be stolen. You are afraid that you will look foolish. You don't realize it, but have let fear take control of the steering wheel.

Don't be driven by your fear.

Fear is nothing but an enemy of progress. By all means don't permit it to win.

ā€” Edmond Mbiaka

Here are the 5 reasons you should be building in public.

1. Build trust

Because you share your failures, you show your audience that you are an open book and aren't just trying to sell them.

2. Build your status

Because you share your process, people will associate your name with someone that builds products. When an expert in the field is needed, your name will be top of mind.

3. Build authenticity

Because you share the full picture, you provide a degree of authenticity that resonates with your audience. This translates into loyalty. Once you are ready to launch, you will have an active customer base ready to participate.

4. Build your audience

Because you share the full adventure, you are inviting others to join in on the journey. By revealing your authenticity, you encourage others to follow along and share your content, growing your audience even more.

5. Build channel of feedback

Because you share every new idea, you get immediate data and feedback that you can use right away. It's easy to get too focused on a product when you don't get any new feedback data for months at a time.